Description

This role serves as a bilingual technical marketing expert supporting Nikon’s product marketing efforts across the U.S., Mexico, and Latin America. The individual will act as a technical expert, trainer and multi-regional conduit, ensuring strong product understanding, consistent storytelling, and effective market engagement across regions. In addition to field execution, this role is expected to act as a strategic bridge between headquarters, regional teams (Mexico & LATAM), and in-market execution, ensuring that market insights, customer needs, and competitive dynamics are translated into actionable product marketing strategies.

The position plays a critical role in bridging product marketing and field execution, delivering high-impact training, event support, and localized marketing initiatives, particularly for Spanish-speaking audiences.

This role will play a key role in driving product adoption, improving technical understanding, and strengthening Nikon’s positioning across Spanish-speaking markets.

Requirements

ESSENTIAL FUNCTIONS AND KEY AREAS OF RESPONSIBILITY:

• Technical Expertise & Training Leadership
• Serve as a subject matter expert on Nikon cameras and NIKKOR lenses
• Lead product training programs in English and/or Spanish for internal teams, retail partners, media, and ambassadors via video conference or in-person
• Deliver high-quality technical presentations and demonstrations in both English and Spanish
• Translate technical product capabilities into compelling, easy-to-understand messaging
• Capture feedback from training programs and translate it into actionable insights for product marketing and future product improvements
• LATAM & Spanish-Speaking Market Activation
• Act as a primary marketing and training liaison for Mexico and Latin America
• Support and participate in regional launches, workshops, and events
• Develop and deliver Spanish-language content, presentations, and training materials
• Help expand Nikon’s reach and engagement with Spanish-speaking audiences in the U.S., Mexico and LATAM
• Support influencer and ambassador initiatives across these regions
• Identify market-specific needs, customer behavior, and competitive dynamics in Mexico and LATAM, and translate them into recommendations for product positioning and go-to-market strategy
• Events, Workshops & Public Speaking
• Lead and support hands-on workshops, field activations, and experiential events
• Serve as an on-stage spokesperson representing Nikon at events, media briefings, and partner engagements
• Ensure technical readiness for events (gear, demos, training support)
• Capture and share post-event insights and learnings to inform future strategy
• Ensure that learnings from events and field engagements are systematically captured and shared to inform marketing strategy and product development
• Go-To-Market & Product Positioning Support
• Partner with product marketing to develop clear, differentiated messaging for Mexico’s market
• Contribute to launch strategies and market readiness across regions
• Provide field feedback and insights to improve product positioning and adoption
• Ensure consistency between technical education and brand messaging
• Actively contribute to improving go-to-market effectiveness by aligning field insights with product positioning and messaging
• Cross-Functional & Regional Collaboration
• Work closely with U.S. marketing, Mexico based and LATAM teams
• Support joint marketing initiatives and regional programs
• Translate and localize marketing assets for Mexico and LATAM use
• Ensure marketing assets are shared and communicated with regions

ANCILLARY RESPONSIBILITIES·

• Participate in trade shows and market-related organizations. 
• Work within cross-functional teams to execute on responsibilities and achieve key business objectives.
• Work outside of normal hours of operation, as needed, in order to fulfill essential functions and responsibilities.
• All other duties as required or needed.

KNOWLEDGE, SKILLS & ABILITIES:

• B.A. in Marketing and/or Business
• 5+ years' experience in product marketing
• Aptitude for technology products
• Strong technical knowledge of camera systems and photography (DSLR/Mirrorless and lenses) 
• Fluent Spanish and English (spoken and written) required, with proven ability to engage and influence Spanish-speaking markets
• Proven ability as a trainer, presenter, or educator
• Strong public speaking skills with experience presenting to diverse audiences
• Experience working with or supporting international markets (Mexico or South American countries preferred)
• Excellent interpersonal and project management skills
• MS Word, Excel, PowerPoint, Outlook.
• Strong ability to manage multiple projects with time constraint deadlines
• Ability to travel internationally up to 40% (includes overnight travel)
• Ability to work outside of regularly scheduled work hours as needed.

Salary Description$87,500-$122,500