Job Purpose

Develop and manage compelling, consistent brand content across digital and communication channels. The Brand Content Senior Specialist leads content planning and production, strengthens brand storytelling, and collaborates with internal teams to deliver engaging content aligned with business objectives, audience needs, and brand guidelines.

Key Responsibilities & Accountabilities

1. Develop Brand Content Strategy: Translate brand positioning, marketing priorities, and audience insights into content strategies and plans that support business objectives.

2. Lead Content Planning: Create and manage content calendars across relevant channels, coordinating topics, formats, timelines, and publishing requirements.

3. Create and Edit Content: Write, edit, and oversee high-quality content for websites, social media, email campaigns, presentations, internal communications, and other brand touchpoints.

4. Shape Brand Voice and Storytelling: Maintain a consistent brand voice and messaging framework, ensuring content is clear, engaging, accurate, and appropriate for each audience and channel.

5. Manage Content Production: Develop creative briefs and work with design, marketing, product, communications, and external partners to produce content that meets project objectives and quality standards.

6. Optimize Digital Content: Apply SEO principles and channel best practices to improve content visibility, accessibility, engagement, and performance.

7. Review and Approve Content: Edit and proofread content for accuracy, tone, clarity, grammar, brand consistency, and compliance with applicable guidelines before publication.

8. Monitor Content Performance: Track content metrics and audience engagement, identify improvement opportunities, and recommend adjustments based on performance insights.

9. Coordinate Stakeholders: Gather input and approvals from relevant teams and subject matter experts, ensuring content is aligned with business priorities and delivered on schedule.

10. Maintain Brand Content Standards: Support the development and upkeep of messaging guidelines, content templates, editorial standards, and other resources that promote consistent brand communications.

11. Manage Content Assets: Organize and maintain content, creative briefs, approved messaging, and related materials in accordance with company processes.

12. Stay Current on Industry Trends: Monitor content marketing, brand storytelling, digital channel, and audience trends to identify relevant opportunities for the company.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, or a related field is preferred.

• Relevant experience in brand content, content marketing, editorial, communications, or a related role.

• Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt content for different audiences and channels.

• Experience developing content plans, editorial calendars, creative briefs, and brand messaging.

• Understanding of brand voice, content marketing principles, digital communications, and SEO best practices.

• Ability to manage multiple projects, coordinate stakeholder reviews, and meet deadlines in a fast-paced environment.

• Strong research, organization, communication, and project management skills, with close attention to detail.

• Experience using content management systems, social media platforms, analytics tools, and collaboration software is preferred.

• Ability to interpret performance data and use insights to improve content effectiveness.

• Collaborative, proactive, and able to work effectively with cross-functional teams and external creative partners.

• Professional judgment and the ability to handle confidential, sensitive, or unpublished information appropriately.