Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Manager, Reporting & Insights
- Location
- Gurugram
- Type
- Full time
- Posted
- 1MO AGO
About the role
Overview:
In This Role, You Will:
Here's What You Need:
Cvent is a leading meetings, events, and hospitality technology provider with more than 5,500+
employees and ~30,000 customers worldwide, including 60% of the Fortune 500. Founded in 1999,
Cvent delivers a comprehensive event marketing and management platform for marketers and event
professionals and offers software solutions to hotels, special event venues and destinations to help
them grow their group/MICE and corporate travel business. Our technology brings millions of people
together at events around the world. In short, we’re transforming the meetings and events industry
through innovative technology that powers human connection.
Headquartered in Tysons Corner, Virginia, Cvent (formerly NYSE: CVT) was acquired by Blackstone
and Vista for $4.6B in 2023.
Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like
entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and
celebrate differences, working together with colleagues and clients to build strong connections
AI at Cvent: Leading the Future
Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At
Cvent, we’re committed to continuous learning and adaptation—AI isn’t just a tool for us, it’s part of our
DNA. We’re looking for candidates who are eager to evolve alongside technology. If you love to
experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you’ll
thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering
exceptional results while relying on the human judgment and creativity that drive real innovation.
Throughout our interview process, you’ll have the chance to demonstrate how you use AI to learn,
iterate, and amplify your impact. If you’re excited to be part of a team that’s leading the way in AIpowered
collaboration, we’d love to meet you.
Disclaimer: Beware of Recruitment Scams – Legitimate Cvent recruiting communications will always
come from an official ‘name@cvent.com’ email. We never request any payments or ask for sensitive
personal or financial information via chat or social media platforms. For more information, please
visit: https://www.cvent.com/en/notice-recruitment-fraud.
In This Role, You Will:
Cvent’s Global Demand Center is seeking a strategic and hands-on leader for the role of Manager,
Marketing Analytics. This is a high-impact role for a marketing analytics expert who can turn customer
and program data into clear, actionable insights that shape business strategy.
This role will be focused on customer lifecycle analytics, with a strong emphasis on measuring
marketing’s impact on renewals, expansion, and customer program penetration. You will define the
frameworks, KPIs, and measurement approaches that connect customer marketing activity to business
outcomes, helping leaders understand what is working, where to optimize, and how marketing
contributes across the customer journey.
You’ll partner closely with Customer Success, Product Marketing, Revenue teams, and senior
leadership to build a more complete view of lifecycle performance. You’ll also lead a team of analysts,
ensuring high-quality analysis, clear prioritization, and on-time delivery of insights that influence
decisions. The ideal candidate brings deep expertise in marketing analytics, customer lifecycle
measurement, data modeling, and cross-functional leadership, along with the ability to translate
complex analysis into recommendations that drive measurable impact.
Our team values professionals who thoughtfully integrate AI into their daily work, using it to move faster,
uncover deeper insights, and improve how work gets done, while relying on human judgment and
creativity to guide decisions and strategy. Throughout the interview process, you’ll have the opportunity
to demonstrate how you use AI to learn, iterate, and amplify your impact. If you’re excited to help shape
a more data-driven, AI-enabled marketing organization, we’d love to meet you.
In This Role, You Will:
- Lead customer lifecycle analytics across retention, renewals, expansion, and customer program
penetration, identifying the drivers that influence performance. - Define and evolve the measurement frameworks, KPIs, and analytical methodologies that connect
marketing activity to customer business outcomes. - Build a clear point of view on how marketing influences renewals and penetration, and use that
perspective to guide investment, optimization, and strategic decision-making. - Analyze customer behavior, journey progression, campaign engagement, and program performance
to uncover actionable insights and opportunities for improvement. - Partner with Customer Success, Product Marketing, Revenue teams, and senior leaders to align
business goals, define success measures, and answer high-priority strategic questions. - Develop and maintain intuitive Sigma dashboards and executive-ready reporting that make lifecycle
and customer marketing performance easy to understand and act on. - Conduct deep-dive analyses of complex customer journeys, segmentation, and program
effectiveness to inform strategy and recommendations. - Lead recurring business reviews for Customer Marketing and partner teams, bringing forward clear
insights, trends, risks, and recommendations against goals and benchmarks. - Establish and enforce data quality standards, tracking taxonomy, and documentation to improve trust,
consistency, and usability of metrics. - Identify and implement process, reporting, and workflow improvements that increase the speed,
quality, and efficiency of analytics delivery. - Oversee and mentor a team of analysts, managing roadmaps, intake, prioritization, and delivery while
raising the bar on analytical quality and business impact. - Influence decisions through strong storytelling, stakeholder management, and the ability to connect
analysis to real business action.
Here's What You Need:
Overall experience
- 10+ years of experience in marketing analytics, with strong expertise in customer lifecycle analytics,
retention and renewal measurement, and program performance analysis. - Bachelor’s degree in marketing, business, analytics, or a related field, or equivalent practical
experience. - Demonstrated ability to define KPIs, build measurement frameworks, and connect marketing activity
to business outcomes such as renewals, expansion, and program penetration. - Strong experience translating complex data into clear, actionable insights for non-technical and
executive audiences.
- Proficiency with Sigma or comparable business intelligence tools, with strong dashboarding and data
visualization skills. - Experience with data modeling, data quality practices, and analytical approaches that support
scalable decision-making. - Proven success leading cross-functional initiatives and influencing stakeholders across Marketing,
Customer Success, and Revenue teams. - Experience managing, coaching, and developing analytical talent.
- Strong communication and presentation skills, including with executive-level stakeholders.
Technical AI experience
- Experience integrating AI-powered tools into analytics workflows.
- Demonstrated ability to use AI for tasks such as summarizing insights, accelerating analysis, or
generating narrative takeaways from data. - Hands-on experience building AI-assisted workflows, experimentation frameworks, or practical
applications that improve analytical efficiency and decision-making. - The following would be a strong advantage
- Familiarity with marketing attribution models and marketing mix modeling.
- Experience with Snowflake or similar cloud data warehouses.
- Hands-on experience with Salesforce, Marketo, or customer data platforms.
