Our client Makula is looking for CRM (HubSpot) & Marketing Operations Associate in Karachi.

Role: CRM (HubSpot) & Marketing Operations Associate

Location: Hybrid, Karachi office (minimum 3 days per week)
Salary: Remitted in EURO

Company

At Makula Technology GmbH (makula.io), we are disrupting the manufacturing industry. We are a B2B SaaS company operating between Germany and Pakistan, helping small and medium-sized machine manufacturers digitize after-sales service and ensure continuous operations despite internal and external uncertainties.

Role Overview

We are looking for a HubSpot-proficient CRM & Marketing Operations Associate to take full ownership of our HubSpot CRM from day one. This is not a learning-on-the-job HubSpot role — you will be expected to come in, immediately diagnose the current state of our CRM, fix existing issues, and maintain a clean, structured system as we scale our outbound pipeline. You will work directly under the Outbound Marketing Manager who leads outbound strategy and automation, and your job is to make sure the CRM backbone supports that motion without gaps.

Responsibilities:

HubSpot CRM Ownership

• Conduct a full audit of the existing HubSpot setup — identify duplicate contacts and companies, fix incorrect lifecycle stages, and resolve structural and data integrity issues
  

• Take ongoing ownership of CRM health — as new leads enter the system, ensure every record is complete, correctly staged, and properly assigned
• Build and maintain segmented contact lists based on ICP criteria: company type, employee count, industry, and geography
• Set up and manage HubSpot properties, workflows, and enrollment logic that support the outbound motion led by the Outbound Marketing Manager
• Maintain clean, reliable pipeline reporting — deal stages, lead source tracking, and conversion visibility must always reflect accurate data

Campaign Support

• Manage the technical sync between HubSpot and outbound campaign tools — ensuring reply statuses, bounces, and sequence completions write back correctly to contact records
• Enroll leads into the correct sequences based on ICP segment and campaign criteria defined by the Outbound Marketing Manager
• Flag and resolve data hygiene issues across active campaigns before they impact SDR performance

Reporting

• Own HubSpot dashboards and reporting — pipeline health, lead source performance, SDR activity, and stage conversion rates
• Produce a weekly CRM health snapshot covering data completeness, active lead status, and any anomalies

Requirements

• Minimum 2 years of independent, hands-on HubSpot experience — this is the single most important requirement. You must have managed a HubSpot CRM on your own: building workflows, managing contact properties, creating lists, configuring pipelines, and troubleshooting data issues
• Proven ability to clean and restructure a CRM that has accumulated dirty data — duplicates, mismatched properties, broken lifecycle stages
• Solid understanding of how lead lifecycle stages work and why accuracy at each stage matters for sales reporting
• Comfortable building HubSpot reports and dashboards without guidance
• Strong attention to detail — data errors should bother you instinctively
• Good written English

Preferred

• Experience integrating HubSpot with outbound campaign or automation tools
• Familiarity with how enriched lead data maps to CRM contact properties
• Basic knowledge of Zapier, Make, or webhook-based integrations
• Exposure to Clay or similar data enrichment tool

What We Offer

• Direct collaboration with an experienced outbound marketing manager on a live, scaling pipeline
• Exposure to Clay, modern outbound toolstack, and multi-channel outbound automation
• Real ownership — you will be the CRM authority on the team
• Hybrid working model with standard business hours
• Compensation remitted in Euros

We value diversity and welcome applications regardless of gender, nationality, ethnic or social origin, religion or belief, physical abilities and age.