Manager - Business Planning and Analytics.Marketing

Core purpose of the Job:

Support Senior Manager to manage the business plan process.
Deliver timely and concrete business cases for all products, services & promotions across the commercial space.
Show insightful patterns/trends, for each product performance for both existing & new services & product.
Manage monthly financial performance reports ensuring accuracy and compliance.
Provide efficiency in Marketing OPEX management.

Minimum Requirements

Education:

A Bachelor’s Degree in Finance, Accounting, Economic, Business Admin, Statistics or related field
5 years relevant experience in Finance, Marketing and Business Statistics

Experience:

5 years relevant experience in Finance, Marketing and Business Statistics
Professional/Technical competencies:
Financial modeling
Economics & Accounting
Excellent analytical skills with a keen eye for teasing out insights from volumes of data
Knowledge of advanced data analysis techniques that include customer segmentation, customer lifecycle modeling, lifetime customer value, customer experience optimization, predictive modeling, multivariate analysis, querying and reporting tools, metrics reporting, A/B testing and statistical significance
Excellent communication, reporting and presentation skills.
Telecom business savvy
Computer literate including MS Excel, Access, PowerPoint, Project, Word and SPSS, SAS (or other statistical software package).

Key Focus Areas;

Pricing – Across the Business
Monitor, evaluate, and report on various revenue streams and volume drivers as per target against actual for segment.
Evaluate all promotions and other tactical market initiatives to show financial impact on overall business and recommend corrective actions for future promotions.
Manage and track OPEX within the Department
Monthly financial reporting

Key Tasks:

Deliver monthly Ops Review reports.
Support Senior Manager with Business planning, ensuring quality & timely delivery
Provide Biz cases for all products, services and promotions for the commercial Team - Marketing, S&D, MoMo & EBU.
Liaise with CVM & BI team to understand consumer behavior and attitude to price for each biz case.
Make sound & measurable assumptions for all biz cases showing possible cannibalization of similar initiatives where applicable.
Manage ABC Model (Group pricing model) assumptions & reporting.
Manage Post Launch Evaluation of all Product, Service, Promotions & Interventions; end-to-end product performance.
Manage daily revenue tracker, weekly OPCO dashboard and monthly performance.
Generate new innovative report to support decision making.
Responsible for generating and documentation of the MTN tariff tree ensuring the business is compliant at all times per SCOOM regulation.
Manage OPEX & Conduct OPEX Analysis & Reporting.
People:
Create and manage a high-performing, commercially focused Marketing team.
Create the right environment that foster teaming, sharing, caring and holding each other accountable.
Conduct Site Monitoring and Micro-market mapping/prioritization

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