Bring Brands to Life: Design for ZURU’s Innovative Baby Category!

About ZURU

ZURU is a reimagination company. We look for categories that have stood still, then we build next-generation products and brands that set the new standard. ZURU Toys is reimagining play. ZURU Edge is reinventing everyday consumer brands. Rhodes Pet Science is reimagining pet science. ZURU Tech is leading the next building revolution.

ZURU started in 2003 with two brothers from New Zealand, and we're still founder-owned and operated today. Since then we've become the world's second-biggest privately held toy company, and nearly half of all Gen Y and Gen Z households with kids in the US own a ZURU product. Today we're 5,000 people in 34 offices, selling into more than 150 markets, backed by over 100 acres of fully automated manufacturing. And we're only getting started.

Position Overview

The Intermediate Designer creates design and content for ZURU Edge's Baby Vertical brands across digital, print and in-store touchpoints. The role covers marketing collateral, social and digital assets, and motion content, working to each brand's visual identity and guidelines. Projects run from concept to completion under the guidance of the Baby Design Lead and brand leads.

Position Impact

In the first 3-6 months, the Intermediate Designer will be delivering briefs across the Baby Vertical brands independently - social and digital assets, POS and print collateral - to brand guidelines and technical specification, with minimal rework.

By 12+ months, they will lead larger projects from concept to completion, have lifted the consistency of the visual language across brand touchpoints, and be producing motion and animated content that extends the team's output beyond static design.

Roles & Responsibilities

• Design & Content Creation: Create best-in-class design and content across digital, print, and in-store touchpoints, aligned with each Baby Vertical brand's visual identity, project objectives, and brand guidelines.

• Marketing Collateral: Design influencer boxes, POS, in-store displays, and print materials, ensuring all artwork meets technical specifications and brand guidelines.

• Digital & Social Assets: Develop social tiles, stories, eDMs, website modules, and digital ads, with motion graphics and animated content as a strong asset.

• Project Ownership: Take projects from concept to completion, making confident design decisions under guidance, and flagging scope or brand risk to the Design Lead early.

• Visual Consistency & Asset Management: Help shape and maintain a consistent visual language across all brand touchpoints, keep design files and assets organised, and handle basic colour correction and grading for images and video.

• Collaboration: Work with senior designers, product managers, marketers, and the Design Project Manager to deliver strong design solutions, contribute to creative brainstorms, and support senior designers on larger projects.

• Craft Standards & Development: Set a best-practice example for junior designers in file management and process, stay current on design trends and platform formats, build skills in 3D animation, motion graphics and emerging tools, and share learnings in internal sessions.

 

Skills & Experience

• 4-7 years' industry experience in a similar graphic design role

• Relevant qualification in Graphic Design from a tertiary-level institute or similar

• Strong proficiency across Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma

• Experience in motion graphics, animation, and video editing; illustration skills an added advantage

• Demonstrated visual design craft across typography, colour, layout, and detail, with a portfolio covering both digital and print

Who thrives at ZURU

This isn't a 9-to-5. We move fast, think big and set goals most companies would call impossible, then go after them. The people who thrive here are entrepreneurs at heart. They own their work, chase bold ideas and never stop raising the bar.

At ZURU, you drive your career, and we give you the platform to take it as far as you can. There are opportunities here that you won’t find anywhere else, and you'll be surrounded by talented people who make things happen. We're a true meritocracy: we reward impact, not tenure.

 

How we work

Big ideas happen when great people work side by side, so we're office-first by design. Being together means faster collaboration, sharper decisions and stronger teams, and it's where the real learning happens. Some flexibility may be available depending on the role, location and business needs, but most roles are office-based.

Want to see what life at ZURU really looks like? Follow LIFE@ZURU on Instagram or www.zuru.com

 

ZURU – Reimagining tomorrow 🚀

ZURU may use AI tools to help screen, assess or select applicants.