Role Overview

We are looking for a Category Manager to own the charter for our Programs & New Initiatives business. You will be responsible for building and scaling partner-led health programs from the ground up, driving revenue growth, shaping pricing strategy, and improving margins. The role calls for a sharp commercial mindset, strong negotiation skills, and the ability to take new ideas from concept to scale in a fast-paced, high-growth environment. You will work closely with senior leadership & partnership stakeholders from external program partners and collaborate across internal teams to deliver strong business outcomes.

Key Responsibilities

Charter Ownership and Strategy

• Own the end-to-end P&L and strategic roadmap for the Programs & New Initiatives category.

• Identify new program opportunities, partnership models, and adjacent revenue streams aligned with MediBuddy's growth priorities.

• Define category goals, business plans, and success metrics, and track performance against them.

• Scale program categories from 0-1, 1-100 by identifying and executing demand scaling levers

Partner Management and Negotiation

• Build and manage strong relationships with program partner senior leadership stakeholders (including CEO, CBO, Partnership Heads, etc.), acting as the primary business point of contact for MediBuddy.

• Lead commercial negotiations, including pricing, contract terms, SLAs, and revenue-sharing arrangements.

• Drive partner business reviews, identify upsell and expansion opportunities, and resolve escalations.

Revenue Growth and Pricing

• Drive topline growth through new partner acquisition, program expansion, and deeper penetration of existing partnerships.

• Develop and refine pricing strategies based on market benchmarks, cost structures, and competitive positioning.

• Design program constructs and bundles that balance user value, partner value, and business profitability.

0-to-1 Build and Scale-up

• Conceptualize, pilot, and launch new initiatives, taking them from idea to validated model to scale.

• Build business cases, run structured experiments, and make clear go/no-go decisions based on data.

• Establish the processes, playbooks, and operating rhythms needed to scale successful programs.

• Own execution end to end in 0-1 stage and build a structured process for support teams to scale

Margin Improvement

• Continuously analyze unit economics and identify levers to improve contribution margins.

• Work with supply, operations, and finance teams to optimize fulfilment costs and commercial terms.

Cross-functional Leadership

• Collaborate closely with Product, Technology, Operations, Supply, Marketing, Finance, and Legal to deliver programs seamlessly.

• Align stakeholders on priorities, timelines, and outcomes, and drive accountability for execution.

• Foster a high-performance culture focused on ownership, speed, and results.

Analytics and Insights

• Use data to track program performance, user engagement, and partner health.

• Build dashboards and reporting to surface insights and inform decisions.

• Monitor market trends, competitor activity, and customer needs to identify new opportunities.

Key Result Areas (KRAs)

• Revenue growth for the Programs & New Initiatives category

• Pricing strategy and commercial effectiveness

• Successful 0-to-1 launches and scale-up of new programs

• Margin and unit-economics improvement

• Partner acquisition, retention, and satisfaction

• Effective cross-functional execution and delivery against timelines

Qualifications and Experience

Required

• 2-5 years of experience in category management, business development, partnerships, or strategy, ideally in consumer internet, e-commerce, healthtech, fintech, or insurtech.

• Demonstrated track record of commercial negotiation and closing complex partner deals.

• Proven experience building or scaling new businesses or initiatives in a high-growth environment.

• Strong analytical skills with comfort working in Excel/Google Sheets; exposure to SQL or BI tools is a plus.

• Experience owning revenue and margin targets.

Preferred

• Understanding of the digital healthcare ecosystem, including consultations, diagnostics, pharmacy, health insurance, or corporate wellness.

• Experience working with B2B2C partnership models.

Key Competencies

• Commercial acumen: strong grasp of pricing, unit economics, and P&L management

• Negotiation and influence: ability to drive win-win outcomes with partners and internal stakeholders

• Data-driven decision making: uses data to set direction, measure impact, and course-correct

• Result orientation: high ownership, bias for action, and relentless focus on outcomes

• Creative problem solving: thinks beyond conventional approaches to unlock new growth

• Stakeholder management: builds alignment and drives execution across diverse teams

• Adaptability: comfortable with ambiguity and rapid change