About the role

The Role

We are looking for a sharp, hands-on Growth Marketing person to own how GroMo acquires and grows users across every channel - paid, organic, partnerships, and referral. This is a high-ownership, individual-contributor role for a hustler who would rather run experiments and ship results than manage a layer of process.
You will live in performance marketing- Google, Meta, and the wider paid ecosystem, but you will not be boxed into it. You will think like a growth operator: where is the next user coming from, what does it cost, and how do we compound it. You will work directly with the founder and leadership team to grow the platform, and you will have a real seat at the table on how we scale.

This is also a rare chance to compound your own growth. As an AI-first organization, we give you access to any and every AI tool that makes you faster, sharper, and more creative — and the mandate to use them to outpace teams 5x your size.

What You Will Own

Performance & Paid Marketing

• Own paid acquisition end-to-end across Google, Meta, influencers, and emerging paid channels- strategy, setup, creative testing, bidding, and budget.
• Drive down CAC and push up ROAS through relentless experimentation- audiences, creatives, landing pages, and funnels.
• Own the numbers: spend, installs, signups, activation, and cost per outcome- reported clearly and acted on quickly.

Affiliate & Partner Distribution

• Build and scale affiliate and partner marketing channels- networks, publishers, and performance partners.
• Negotiate, structure, and optimize payouts to keep partner-driven acquisition profitable as it scales.

Cross-Channel Growth

• Think across the full growth stack — paid distribution, organic/SEO/ASO, and referral and move budget and effort to whatever is working.
• Design and run referral and viral loops that turn our 4L+ advisor base into a growth engine.
• Partner with product, content, and engineering to close the gap between a click and an activated user.

Experimentation & AI Leverage

• Run a fast, disciplined experiment cadence- hypothesis, test, read, scale or kill.
• Use AI tools across the workflow- creative generation, copy, audience research, analysis, and automation, to do more with less.
• Bring new growth ideas to the leadership team and own them from idea to impact.

What You Will Bring

• 3–8 years of experience in performance/growth marketing, with hands-on ownership of paid budgets on Google and Meta.
• Proven results- you can point to numbers you moved: CAC down, ROAS up, scale achieved.
• Exposure to affiliate marketing and at least one of organic or referral growth; comfort thinking across channels.
• Experience in a fast-growing startup, you are a hustler who thrives in ambiguity and takes independent decisions.
• Strong analytical instinct- fluent with data, dashboards, and attribution; you let the numbers decide.
• An independent contributor’s mindset- you own outcomes end-to-end and don’t wait to be told what to do.
• Genuine curiosity for AI tools and a bias to use them to work faster and smarter.
• Hungry to grow- personally and for the platform.

Why GroMo

• Direct partnership with the founder and leadership team- your work shapes how the company grows.
• Full ownership of growth at an inflection-point fintech, with real budget and real impact
• An AI-first environment with access to any and every AI tool in the market — and the mandate to use it.
• A team that values speed, hustle, honesty, and outcomes over process and hierarchy.
• The room to grow fast — in scope, ownership, and career.
• Best in class compensation and Employee Stock Options for long term growth.

About the interview

3 rounds of interaction, 1 round of assignment.

About GroMo

Building India's largest financial products distribution company

• Bringing a landslide shift in the $300B+ Financial products market in India. GroMo is a Y Combinator (YC21) backed Series-A startup having raised $12M+ in overall funding .
• We have backing from several large international funds and notable angel investors such as SIG, Y Combinator, Beyond Next Ventures, Das Capital, Kunal Shah(CRED, Freecharge), Ramakant Sharma(Livspace), Alok Mittal(Indifi, IAN), Nitin Gupta (Uni, Founder PayU), Utsav Somani (Angel list India, iSEED), Niraj Singh (Spinny), Ashish Sharma, and many more.
• Both co-founders, Ankit and Darpan, are from IIT Delhi and have entrepreneurship experience in the tech space itself and have built (and sold) successful companies in the past
• Our team comprises dedicated ex-entrepreneurs and mavericks who have a passion to build great things and change lives, with varied experience in companies such as Flipkart, Spinny, Policybazaar, Aviva Life, Snapdeal, Oracle, Housing, Unicommerce, Lambda Test, and many more...

At GroMo , we deeply understand how financial products such as Demat Account, Saving Account, Loans, Insurance, etc. are sold and we want to empower Millions of agents and financial advisors to sell financial products with the power of technology. Our ability to understand what customers want, build fast and iterate faster makes us stand far apart from our competitors.

It all starts with the right team — a team that deeply cares about values, customers, and each other.