Who We Are

True Markets is building the next generation of digital asset trading. We empower traders with powerful tools, real-time intelligence, and a secure, intuitive platform.

Founded by the team who launched USDC and scaled the Coinbase exchange business, we’ve built foundational financial infrastructure at global scale. Now we’re re-architecting global markets through stablecoin-powered settlement, cross-border liquidity, and institution-grade trading systems.

Job Description

The Director of Product Marketing owns how True Markets reaches traders and how many of them stay. Scope runs from retail acquisition — paid, organic, referral, and partnerships — through brand and content across X, TikTok, YouTube, and email, the marketing site, and support for institutional go-to-market. The role sets strategy, writes and ships the work directly, manages agencies and creators, and builds out the function from there.

Responsibilities

• Own retail acquisition strategy and execution across paid, organic, referral, and partnership channels.
• Run the content and social program: editorial calendar, creator briefs, and campaign production across X, TikTok, YouTube, and email.
• Own the funnel — define the metrics, instrument them with product and engineering, and report cost per funded account.
• Manage the marketing site with design and web engineering: messaging, landing pages, and campaign pages.
• Design and run growth experiments, including referral incentives and promotions, and write honest post-mortems on what failed.
• Manage agencies, UGC creators, and influencer relationships against measurable outcomes.
• Support institutional go-to-market with positioning, collateral, and event presence.
• Manage and develop junior marketing staff and interns.

Required Qualifications

• 5+ years in growth or marketing, including time leading the function or a major channel.
• Consumer fintech, crypto, or another regulated consumer product, with comfort routing claims through compliance review.
• Owned an acquisition budget and reported against CAC, retention, and channel efficiency.
• Hands-on operator: writes the copy, briefs the creative, ships the campaign.
• Fluent in analytics and attribution — product analytics, funnel dashboards, UTM discipline.
• AI-native: Claude Code or comparable agentic tooling as a daily force multiplier, with strong instincts for when to trust it, when to verify, and how to push it harder.

Ideal Qualifications

• Built a social presence from a standing start.
• App-store growth experience: ASO, install attribution, mobile campaigns.
• Referral or rewards program design.
• Managed agencies and creator networks.
• Institutional or B2B marketing exposure alongside consumer.
• Design or video production fluency.
• Built and managed a small team.

Compensation & Benefits

• Salary range: $150,000 – $190,000 per year, with the opportunity for equity
• Comprehensive medical, dental, and vision coverage
• Based full-time in our New York City office

Disclaimer

True Markets is an equal opportunity employer committed to fostering an inclusive, innovative, and diverse workforce. We do not discriminate based on race, religion, national origin, gender, gender identity or expression, sexual orientation, age, marital status, veteran status, disability status, or any other protected status as defined by applicable law.

Specific details regarding equity, bonuses, and health benefits will be provided during the interview process. We are committed to ensuring competitive compensation packages based on local market conditions.

True Markets complies with all applicable state and local laws, including those related to accommodations for candidates with disabilities or other needs.