Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Sr. Product Marketing Manager/Lead
- Posted
- 9D AGO
About the role
Job Summary
The Senior Product Marketing Manager will help define and bring to market a new category of enterprise data-processing technology. This person will own DataPelago's messaging, positioning, customer narratives, and go-to-market content while working closely with founders, product, engineering, the DataPelago sales team, and NetApp's Product Marketing organization.
This is not a role focused primarily on maintaining established messaging or executing a mature launch calendar. The Product Marketing Manager will help discover and articulate the market itself by identifying the strongest customer problems, refining buyer and use-case priorities, testing narratives, learning from early deals, and turning those insights into repeatable go-to-market plays.
The ideal candidate will bring a strong understanding of distributed data processing, data engineering, analytics, and AI infrastructure, plus a hands-on startup marketer mindset and experience operating in an established organization. They will help preserve DataPelago's speed and differentiated story while establishing messaging, enablement, and launch practices that can eventually scale across NetApp as the business matures.
Location: San Jose, California About DataPelago and NetApp
DataPelago is building a new data-processing platform applying accelerated computing for the AI era. Its technology is designed to accelerate analytics and AI workloads by bringing high-performance compute closer to enterprise data.
Following its acquisition by NetApp, DataPelago combines the ownership, pace, and influence of an early-stage company with NetApp's global customer reach, resources, and enterprise relationships. DataPelago will continue operating with a focused, startup-style model while it builds a scalable business and go-to-market motion.
This is a zero-to-one environment. We are looking for builders who are energized by ambiguity, move quickly, work directly with customers, and take ownership beyond traditional role boundaries. The strongest candidates will ideally bring experience from both early-stage companies and established organizations. They will know how to build with speed while also creating the processes, partnerships, and operating discipline needed to scale successfully within a larger enterprise.
Job Responsibilities
- Develop clear, differentiated positioning for DataPelago and its accelerated data-processing platform.
- Translate complex technical capabilities into compelling customer, buyer, and business narratives, including performance, total cost of ownership (TCO), and infrastructure efficiency.
- Partner closely with NetApp's Product Marketing organization to align narratives, share market insights, coordinate launch and enablement activities, and prepare for future integration.
- Work with early customers and the DataPelago sales team to understand market needs, buying triggers, objections, and adoption barriers.
- Turn customer and field insights into messaging, sales plays, presentations, talk tracks, competitive guidance, and executive content.
- Support industry events, analyst engagement, and early product introductions.
- Partner with product and engineering to ensure messaging accurately reflects product capabilities and roadmap direction.
- Help determine which initial markets and use cases offer the strongest path to repeatable growth.
- Create enablement materials for DataPelago sellers and Solution Architects, coordinating with NetApp Product Marketing on materials intended for broader NetApp field and partner audiences.
- Test and refine messaging based on customer response, pipeline progress, competitive dynamics, and field feedback.
- Balance DataPelago's distinct identity and startup story with the reach and credibility of NetApp.
Qualification & Education
- 8+ years of related experience
- Product marketing experience in enterprise technology, data platforms, cloud, infrastructure, analytics, or AI.
- Strong familiarity with modern data-processing technologies and ecosystems, including Apache Spark, Flink, Trino, or distributed SQL engines.
- Understanding of enterprise data engineering and analytics use cases, including ETL/ELT, data preparation, data transformation, batch and stream processing, and large-scale analytics.
- Strong ability to understand complex technology and translate it into simple, differentiated customer value.
- Experience developing messaging and positioning for new or evolving products.
- Ideally, experience working in both an early-stage company and an established enterprise.
- Demonstrated ability to work directly with sales, customers, product, and engineering.
- Strong storytelling, writing, presentation, and sales-enablement capabilities.
- Experience conducting customer, market, buyer, and competitive research.
- Comfort creating strategy and content without relying on established templates or mature processes.
- Ability to move between strategic thinking and hands-on execution.
- Builder mindset, intellectual curiosity, adaptability, and strong ownership.
- Experience bringing a zero-to-one product or new category to market is strongly preferred.
The target salary range for this position is 147,900 - 191,400 USD. The salary offered will be determined by the candidate's location, qualifications, experience, and education and may be outside of this range. Final compensation packages are competitive and in line with industry standards, reflecting a variety of factors, and include a comprehensive benefits package. This may cover Health Insurance, Life Insurance, Retirement or Pension Plans, Paid Time Off (PTO), various Leave options, Performance-Based Incentives, employee stock purchase plan, and/or restricted stocks (RSU’s), with all offerings subject to regional variations and governed by local laws, regulations, and company policies. Benefits may vary by country and region, and further details will be provided as part of the recruitment process.
Industry: Cloud, Marketing, Marketing Manager, Outside Sales, Product Marketing, SQL, Sales, Technology
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