CRM Executive | London

Fresha is the AI-powered operating system for the global beauty, wellness and self-care industry, connecting businesses, professionals and consumers through one platform.

Backed by KKR following an $80m investment, Fresha recently reached unicorn status with a $1bn valuation and continues to scale rapidly across global markets.

• 700+ employees globally

• 15 offices across North America, EMEA and APAC

• 140,000+ businesses using Fresha worldwide

• 450,000+ stylists and professionals on the platform

• More than 1 billion appointments processed to date

Our mission is to transform how beauty and wellness businesses operate, giving them the technology, tools and financial solutions they need to grow — while making it easier for consumers to discover, book and pay for services.

Role Overview / Purpose

• Own defined areas of Fresha’s B2B CRM programme, such as reactivation and growing wallet share.

• Take campaigns end-to-end, from segmentation and messaging through to execution, reporting and optimisation.

• Work closely with the CRM Manager to build your expertise in HubSpot and develop a strong understanding of CRM strategy and best practice.

• Help drive partner engagement, retention and conversion through relevant, well-timed communications.

• Have a visible impact on how Fresha engages and grows its global partner base.

• Own defined CRM areas end-to-end, such as customer reactivation or growing wallet share, taking responsibility for campaign performance and continuous improvement.

• Build and manage CRM journeys in HubSpot, including segmentation, automation and messaging logic, working closely with the CRM Manager.

• Write and optimise on-brand CRM communications, including newsletters, feature announcements and targeted campaigns across different audiences.

• Analyse campaign performance, using data and charts to understand what is working, identify opportunities and turn insights into clear next steps.

• Manage CRM campaign volume and timing, helping coordinate the sending calendar and ensuring communications remain effective during high-volume periods.

• Work cross-functionally with Marketing, Customer Experience and Product to deliver campaigns and automated workflows that support partner engagement and conversion.

• Hands-on experience with a CRM or marketing automation platform, ideally HubSpot. Braze experience is a plus but not essential.

• A genuine interest in CRM, with the ability to quickly understand segmentation, automation and customer journey logic.

• Strong data and chart literacy, with the ability to interpret performance and turn findings into practical actions.

• Strong copywriting skills, with the ability to adapt tone and messaging for different audiences and channels.

• A strong sense of ownership and initiative, with a solutions-driven approach and the confidence to work independently.

• Collaborative and adaptable, with strong communication skills and the ability to manage multiple priorities and deadlines in a fast-moving environment.

• Own, don’t just execute: Take genuine ownership of defined CRM areas and see your work directly influence business outcomes.

• Build your CRM career: Develop hands-on expertise across HubSpot, segmentation, automation, messaging, testing and reporting.

• Learn from experienced leaders: Work closely with the CRM Manager and wider Product and Marketing teams, gaining exposure to both strategic and executional CRM.

• Grow with Fresha: Join a rapidly scaling global technology business where your responsibilities and opportunities can grow alongside the company.

• Make a visible impact: Your campaigns will reach Fresha’s global partner base and directly support engagement, retention and commercial growth.

• Develop towards greater ownership: Success in the role means progressing from managing defined campaigns to becoming a trusted owner of larger areas of the CRM programme.

• Work at global scale: Gain exposure to CRM challenges across multiple markets, audiences and customer journeys within a business serving 140,000+ businesses worldwide.
  
  Benefits

  • 💷 Competitive salary - £35K-45K depending on your level of experience

  • 🏦 Pension: 5% employer contribution match

  • 🏥 Health Insurance: Fully covered Health Insurance after successfully passing probation

  • ☕ Office Perks: Free office lunch every Friday

  • 🏢 Office: 5 days per week in our London office, working alongside a collaborative and high-performing team

  • 📈 Career Development: Clear opportunities for career progression and development

  • 🌍 Global Exposure: The opportunity to work within a rapidly growing international technology business

  • 🚀 Learning & Development: Develop your CRM expertise while working closely with experienced Product, Marketing and CRM professionals