About Us:

Alcatraz is redefining how people move through the world. Based in Silicon Valley, we’re transforming the $70B access control industry through privacy-first facial authentication and artificial intelligence. Our solutions seamlessly integrate with existing security systems to deliver a modern, frictionless, and secure experience—protecting organizations while empowering people to move freely.

Job Description:

We are seeking a passionate and experienced Senior Product Marketing Manager to own the narrative for how Alcatraz shows up in the market and connects our product innovation to customer impact. 
This role is both strategic and hands-on. You’ll partner across Product, Sales, and Marketing to define positioning, lead go-to-market execution, and build the content that drives awareness and demand. As equal parts storyteller, strategist, and creator, you will turn complex technology into clear, compelling stories that resonate from IT to the C-suite.  

Key Responsibilities:

Product Positioning and Messaging

• Define and continuously refine Alcatraz’s product positioning and messaging to ensure clarity, differentiation, and resonance with customer needs and market trends.
• Translate technical features into benefit-driven, human storytelling that speaks to diverse audiences—from security and IT professionals to business leaders.
• Develop tailored messaging frameworks for key personas, industries, and use cases (e.g., data centers, critical infrastructure, airports, financial services).
• Maintain alignment between product innovation, market positioning, and brand narrative.
  
  

Content Strategy & Storytelling

• Shape narratives that elevate Alcatraz’s voice in the broader security, AI, and technology ecosystem.
• Develop high-impact assets including messaging frameworks, case studies, demo scripts, videos, and thought leadership content.
• Partner with creative and demand generation teams to bring stories to life across campaigns and channels (web, events, social, PR).
• Build and manage a library of strategic content that reinforces product value and brand consistency.
  
  

Go-to-Market Strategy & Enablement

• Lead planning and execution of GTM strategies for new product launches and major updates.
• Partner with Product, Sales, and Marketing teams to ensure consistent messaging and positioning across all channels.
• Create internal enablement tools—playbooks, battle cards, FAQs, and pitch decks—that empower sales and customer-facing teams.
• Measure and refine GTM impact through feedback loops, win/loss analysis, and campaign performance insights.

Market Insight & Customer Advocacy

• Conduct market research and competitive analysis to inform messaging, positioning, and strategy.
• Leverage customer insights to develop compelling success stories and proof points that highlight measurable outcomes and ROI.
• Stay ahead of emerging trends, competitor narratives, and industry developments in access control, biometrics, and AI.

Qualifications:

• 5+ years of B2B product marketing experience in enterprise technology.
• Background in physical security, access control, identity management, or biometrics preferred.
• Strength in storytelling, narrative development, and simplifying complex ideas for diverse audiences.
• Proven success in creating high-impact messaging and strategic content that influences brand perception and drives growth.
• Demonstrated success leading GTM launches and collaborating cross-functionally with Product, Sales, and Marketing.
• Strong analytical skills with the ability to translate market data and customer insights into actionable strategy.
• Exceptional writing, editing, and communication skills with a sharp sense of brand voice, tone, and clarity.
• Proficiency in leveraging AI tools for content generation, research, and productivity—paired with strong editorial judgment and accuracy.
• Self-starter mentality; thrives in a fast-paced, high-growth environment and takes ownership from concept to execution. Previous early stage startup experience preferred.

Why you should join Alcatraz:

At Alcatraz, we’re not just modernizing access—we’re humanizing security. As pioneers in AI-powered facial authentication, we’re shaping the next generation of trust and identity.
Trusted by global enterprises and backed by leading Silicon Valley investors, we’re scaling fast. You’ll have the opportunity to make a direct and meaningful impact on our next phase of growth and help define how the world sees us. Join a team that moves boldly, challenges convention, and believes innovation starts with integrity.
Alcatraz is an equal opportunity employer committed to diversity, equity and inclusion.