Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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APM/PM
- Type
- Full time
- Posted
- 8D AGO
About the role
About Eloelo GroupEloelo Group is one of India’s fastest-growing consumer technology companies, building category-defining products at the intersection of content, technology, and culture. The Group’s flagship products, Story TV in micro-drama and Master in micro-learning, have together placed two Eloelo apps in India’s Top 10, reaching over 100 million Indians who consume short-form vertical content every day.Story TV is India's leading micro-drama platform, with 100M+ users and 5000+ original titles produced in partnership with studios like Balaji Telefilms and Applause Entertainment. Master is India's #1 micro-learning app, scaling to 5M+ users in 50 days with 1,000+ bite-sized courses across AI, finance, English, and life skills.
Role OverviewAs an Associate Product Manager or Product Manager at Master, you will own one or more key product areas end-to-end, such as course discovery and recommendations, the lesson and learning experience, onboarding, gamification and habit loops, AI-powered learning features, or subscriptions and monetisation. You will work at the intersection of user research, data, design, content, and engineering to build a learning product that millions of Indians open every day. This is a high-ownership, high-impact role for someone who is user-obsessed, data-informed, and ready to execute.
Key ResponsibilitiesProduct Strategy & Roadmap
- Define and own the product vision, strategy, and roadmap for your product area, in line with Master’s business goals.
- Find opportunities through user research, data analysis, competitor benchmarking, and stakeholder input.
- Prioritise features using structured frameworks (RICE, ICE, MoSCoW) to maximise impact.
- Run qualitative and quantitative research to understand how learners discover, consume, and complete courses.
- Turn insights into clear problem statements and well-defined product requirements.
- Validate assumptions through A/B tests, user interviews, usability testing, and analytics.
- Write crisp PRDs, user stories, and acceptance criteria for the engineering and design teams.
- Work with engineering leads to scope, plan, and ship features on time with high quality.
- Own sprint planning, backlog grooming, and release management for your pod.
- Define and track key metrics, such as DAU/MAU, D1/D7/D30 retention, lessons completed, course completion rate, streaks, and free-to-paid conversion, and own the dashboards for them.
- Use data to drive product decisions, find growth levers, and change course when needed.
- Build a culture of experimentation by designing, launching, and analysing A/B tests.
- Work with the content team to shape bite-sized course formats that keep learners engaged and help them finish.
- Build personalisation and AI-powered features, such as smart course recommendations, AI tutors, adaptive learning paths, and quizzes.
- Design habit-forming loops through streaks, rewards, reminders, and progress tracking.
- Work closely with Design, Engineering, Content, Marketing, and Business teams to deliver a cohesive product.
- Communicate product plans, progress, and results clearly to leadership and partner teams.
- Be the voice of the learner in every decision.
Must-Have Qualifications
- 2–5 years of experience in product management or a related product role, preferably at a consumer internet, edtech, content, or subscription company.
- Strong analytical skills: comfortable with SQL and product analytics tools (Mixpanel, Amplitude, Firebase, CleverTap, or similar), and able to turn data into action.
- Experience writing PRDs and working in agile teams.
- Ability to manage multiple stakeholders and drive alignment across teams.
- Clear communication and storytelling skills.
- A strong ownership mindset and the ability to deliver in a fast-paced environment.
- Experience with edtech, micro-learning, short-form video, or content apps.
- Exposure to gamification, habit-forming products, or engagement loops.
- Exposure to personalisation, ML-driven features, recommendation systems, or LLM-based features.
- Familiarity with monetisation models such as subscriptions, freemium, in-app purchases, or course bundles.
- Bachelor’s degree in Engineering, Computer Science, or a related field. An MBA from a premier institution is a plus.
- Fluency in Hindi or another regional language, to better understand Bharat users.
- Experience at a high-growth startup.
- You are curious about what learners want, and even more curious about why they drop off.
- You treat data as a compass, not a crutch. You know when to trust the numbers and when to trust your instincts.
- You can rally a team around a vision and also get into the details with engineers when needed.
- You move fast without breaking things, shipping in small steps and learning quickly.
- You are passionate about learning, content, and making education accessible to every Indian.
- The chance to shape how millions of Indians learn on one of the country’s fastest-growing learning apps.
- A collaborative, creative, fast-moving team of passionate people.
- Competitive pay, performance-linked bonuses, and ESOPs.
- Direct access to leadership and a culture that values product thinking at every level.
- Strong growth opportunities as Master scales its audience and course library.
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