Example Company
Software engineer
- Location
- San Francisco
- Type
- Full time
- Compensation
- $150k-$200k
- Posted
- 2 days ago
Join a team building useful software. Work closely with engineering and design to turn new ideas into products.
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Senior Manager - Global Field & Channel Marketing
- Location
- Remote
- Type
- Full time
- Posted
- 13D AGO
About the role
About DataCore Software
DataCore is a global leader in software-defined storage and data infrastructure, serving more than 10,000 customers worldwide. Backed by Insight Partners and supported by a global team of 250+ employees, DataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.
Position Summary
The Senior Manager, Global Field & Channel Marketing leads DataCore's field and channel marketing globally, with the Americas as its primary focus, and builds the company's first dedicated field marketing function. The role is equal parts field marketer and channel marketer, with a strong go-to-market and analytics focus: setting the global field strategy, running field, partner, and digital programs in the Americas, and managing the field marketing team.
Reporting to the VP, Global Marketing, this is a remote role based in the US. Every program is measured on the pipeline partners create from it, and AI works alongside the role as a digital co-worker on planning, analysis, personalization, and follow-up. Experience with EMEA markets, a major part of DataCore's business, is a plus.
Key Responsibilities
Global Strategy & Playbook
• Own the global field and channel marketing strategy and calendar across the Americas and EMEA, sequenced against regional pipeline targets and major product launches
• Own the global field playbook: event formats, program standards, and pre- and post-event follow-up that connects to the broader campaign engine
Partner & Channel Marketing
• Run partner marketing with the channel team: partner activation and enablement, co-marketing plans with top partners, and co-selling programs with partner and sales leaders
• Build and run a global MDF and co-marketing framework, so partner funding is planned, approved, and measured the same way in every region
• Own strategy and execution for our flagship global partner event, working with our event partner and the EMEA team
Field Programs & Events
• Run field programs and partner events in the Americas, favoring executive dinners, roundtables, and partner-led sessions over trade-show booths
• Plan and run webinars and digital events that create pipeline and support partners, working alongside our existing webinar program
Analytics & Investment
• Own field and channel analytics: program ROI, field-sourced and field-influenced pipeline, partner performance, and MDF return, reported monthly by region and by partner
• Use that data to decide where field and partner dollars go, shifting spend toward the programs and partners that produce pipeline
Team, Budget & AI
• Manage the field marketing team: set goals, coach, and review performance
• Own the global field budget and vendor relationships
• Use AI for planning, analysis, personalization, and follow-up, and build field and partner workflows on our marketing AI platform with the GTM engineering team
Ideal Candidate Profile
We're looking for a leader who is equal parts field marketer and channel marketer, thinks globally, and lets the numbers decide where field and partner investment goes. You can set a global strategy, run programs yourself, and develop the people around you, and you use AI to make a small, distributed team operate at global scale.
Required Qualifications
• AI-first problem solving is the core requirement for this role: you reach for AI first, not last, to think through and solve real problems, treat AI as a digital co-worker rather than an occasional tool, and can point to how you've actually done it. This isn't optional, and it isn't just familiarity with the tools
• 7+ years in field, channel, or partner marketing in B2B technology, including at least 2 years managing people
• Has set strategy and led programs across more than one region
• Has run channel or partner marketing at volume through resellers or distributors, where partners source or close a large share of deals, including owning MDF, partner enablement, and co-marketing
• Strong GTM analytics: builds pipeline and program reporting in Salesforce and BI tools, and uses it to make investment decisions
• Has owned field-sourced and field-influenced pipeline targets and reported against them
• Based in the US, comfortable working across time zones, with regular travel, including to Europe
• Bachelor's degree, or equivalent practical experience
Differentiating Capabilities
• Experience with EMEA markets and partners
• Experience in storage, data infrastructure, or virtualization markets
• Has built field programs in a two-tier distribution model
• Has managed a team across regions and time zones
What Success Looks Like
Immediate Mandate (First 90 Days)
• Audit field programs, partner marketing, and MDF spend in both regions, and present a global field and channel strategy and 2027 calendar
• Stand up field and channel analytics with Sales Operations: pipeline by region, program, and partner
• Agree a common MDF and co-marketing framework with the channel team
• Build out and onboard the field marketing team, and set clear goals for each role
• Map the Americas webinar and digital event plan for the first half of 2027
6-12 Months
• Field and channel programs run from one global playbook and calendar, with pipeline tracked by region, program, and partner
• MDF is planned, approved, and measured the same way in every region, and spend has shifted toward the highest-return partners
• Top partners in both regions have co-marketing plans tied to measurable pipeline
• Webinars and digital events run as a regular part of the field calendar, with pipeline tracked
• At least two field and partner workflows run on our marketing AI platform
Physical Demands
This role is primarily performed in an office, lab, or remote work environment and requires the ability to sit or stand for extended periods, operate standard computer and lab equipment, and communicate effectively via phone, video, and in person. Occasional travel to customer sites may be required. Reasonable accommodations will be made in accordance with the Americans with Disabilities Act (ADA) to enable individuals with disabilities to perform the essential functions of this role.
Equal Employment Opportunity
DataCore Software is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by applicable law.
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