Jennifer Koen leads marketing, partnerships and communications at Daydream. Previously, she built Pinterest's brand partnerships function and led founding-team marketing at THE YES and Viyet.
SVP Marketing, Partnerships and Communications
Built the function from zero: joined after a $50M seed round and built marketing across brand, creative, social, CRM, performance, product marketing and communications. Set the org structure and operating model for a fast-moving, AI-native startup marketing team of 6.
Global Head of Brand Partnerships, Consumer Marketing
Launched Pinterest's first Global Brand Partnerships function: built and led a new 6-person team and closed 10 brand deals in 24 months across home, fashion, beauty and food.
Founding Team Member, Head of Marketing and Communications
0-to-1 product GTM launch: leader on the founding team that took a personalized, early AI/ML-powered shopping app from pre-launch to acquisition in 4 years. Owned naming, positioning and product, growth marketing and comms.
Founding Member, Head of Marketing, Communications and Business Development
Built business development from scratch: joined as employee #3 and built the marketing, communications and BD functions. The business grew 150%+ a year to $25M before Sotheby's acquisition.
Director of Innovation and Licensing (product management)
Owned the product roadmap and P&L: led the global innovation pipeline end to end, from concept and business case through launch. Took 8 new products to market, including G Collection, Chocolixir, Nut & Chocolates Collection and Godiva Chocoiste.
Global Head of Marketing, Coach Watch
Launched Movado's first licensed brand partnership with Coach: on a three-person team that created the company's first new revenue category, across the US, Europe and Asia (Japan and Singapore). Worked across product, sales and omnichannel marketing.
Analyst, Retail and Wholesale Trade Group
Advised major retail and wholesale clients on growth, operational efficiency and market expansion.
MBA
BS
