Jenna Scapinello

Jenna Scapinello leads sales at Vidyard, where her team uses video and AI to improve prospecting workflows. She writes about scaling personalized outreach while giving representatives more time for research and customer conversations.

Career

Cosigned byLoading...

CosignedSign in to view

Based in: Kitchener

Vidyard

Director of Sales
Present
Sr. Manager, Emerging Sales & Business Development
Oct 2022 — May 2023
Kitchener, Ontario, Canada
Sr. Manager, Sales & Business Development
May 2022 — Oct 2022
Kitchener, Ontario, Canada
Manager, Sales Development
Jun 2021 — May 2022
Kitchener, Ontario, Canada
Account Executive
Jul 2019 — Jun 2020
Kitchener, Ontario, Canada
Senior Business Development Representative
Jul 2018 — Jul 2019
Kitchener, Ontario, Canada

D2L

Manager, Business Development
Feb 2021 — Jun 2021
Kitchener, Ontario, Canada
Sr. Sales Enablement Specialist
Jun 2020 — Feb 2021
Kitchener, Ontario, Canada

Wilfrid Laurier University

Bachelor's studies in communications

Products & media

vidyard.com

Scaling personalized video prospecting

Jenna explains how Vidyard reworked outbound video prospecting so representatives could focus on research and personalized openings while the platform handled video creation. Her team’s account describes the sales cadence, message structure and operational results behind the change.

Profile name

Company name

Company name

Profile name

Company name

Company name

Profile name

Company name

Company name

Profile name

Company name

Company name

Profile name

Company name

Company name

Jenna Scapinello

Vidyard

Director of Sales

Sr. Manager, Emerging Sales & Business Development

Sr. Manager, Sales & Business Development

Manager, Sales Development

Account Executive

Senior Business Development Representative

D2L

Manager, Business Development

Sr. Sales Enablement Specialist

Wilfrid Laurier University

Products & media

Scaling personalized video prospecting

Curated Lists

List Inclusions