Sergei Zykov Twenty years. Five industries. One pattern. I arrive where the system is broken, missing, or doesn't yet exist. I build the infrastructure that makes it run. Then I move on. Xsolla: years of building payment infrastructure across MEA, India, SEA, CIS - full lifecycle from market intelligence and provider sourcing through commercial negotiation, technical integration, and performance management. 30+ payment methods integrated. Author of the MEA & CIS Payments Market Intelligence Framework - adopted as the regional decision-making source of truth. Named internal SME on MEA alternative payment methods and gaming payment regulations across 8+ markets. 20+ global Fintech and game commerce conferences in 2025. FIFA World Cup City Operations: first MATCH representative on the ground across three Russian host cities, building the accommodation and logistics machine from zero - 100+ hotel contracts, multi-million USD budget, zero critical failures across the 2017 Confederations Cup and the 2018 World Cup. The distinguishing factor: technical depth sufficient to architect end-to-end payment flows from user checkout to global entity settlement - combined with the commercial fluency to negotia
Growth Consultant
Chief Marketing Officer
Venue Liaison & Operations - MATCH Accommodation / FIFA
Senior Commercial Strategist & Operations Lead
Master's studies in business
