Yvette Bassan Inquisitive, customer-centric marketing leader with 20 years of experience in B2B SaaS. I help companies clarify their market position, translate customer insight into strategy, and execute go-to-market plans that drive growth and retention. At YSB Solutions, I take a consultative, insight-driven approach grounded in years of partnering with leadership teams to clarify market position and drive growth. I work closely with clients to surface the customer truths that matter most: the motivations, pain points, and decision drivers that shape buying behavior. I place those insights in the context of the broader market to determine where the organization has a clear right to win. From there, I help define a distinct point of view: how the company frames the problem, why its approach is different, and where it creates unique value. This becomes the foundation for differentiated positioning and informs all downstream go-to-market and growth decisions, transforming GTM investments into focused execution and measurable growth, rather than disconnected marketing activity. I’m passionate about product marketing because it sits at the intersection of customer understanding, product strategy, a
+4GTM/ Positioning Expert Advisor
Head of Solution Product Marketing
Senior Product Marketing Manager
Business Development/ Marketing Manager
Marketing Manager
Bachelor's studies in social sciences
Master's studies in communications
