Rocky Howard

Rocky Howard co-founded Uncrowd, which builds a customer experience analytics platform. He has discussed how the company’s friction-and-reward approach helps retailers understand why customers choose one option over another.

Career

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Uncrowd

Until Present

Co-founder

Products & media

adrianswinscoe.com

Understanding friction and reward in customer experience

An interview on Uncrowd’s approach to measuring customer friction and reward and how it applies to customer experience.

Media appearance

learn.microsoft.com

Richard Hammond and Rocky Howard from Uncrowd

A conversation about founding Uncrowd, including the challenges of starting a company and founder mental health.

Media appearance

obandco.uk

How To Win Customers (part 1)

A discussion of customer analytics, friction debt, and how retailers can better understand shopper choices.

Media appearance

obandco.uk

How To Win Customers (part 2)

A continuation of the conversation about balancing customer friction and reward to improve retail experiences.

Media appearance

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Rocky Howard

Uncrowd

Products & media

Understanding friction and reward in customer experience

Richard Hammond and Rocky Howard from Uncrowd

How To Win Customers (part 1)

How To Win Customers (part 2)

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