Stephanie Nelson Strategic marketing leader with drive for results, vision for tackling complex business problems, and success capitalizing on emerging opportunities. Experience managing teams at both early stage start ups with scrappy resources as well as top global brands with multi-million dollar budgets and high-pressure sales targets. Passionate about data-driven integrated marketing programs anchored in an empathy for the customer and brand promise. Primary areas of focus: - Loyalty / CRM Strategy: segmentation, lifecycle, loyalty & retention - Marketing Ops: CRM platforms and vendors, data strategy, DB operations - Program Strategy & Execution: email, landing page, direct mail, SMS, mobile push, funnel optimization - Testing Strategy & Analysis: A/B testing, program optimization, campaign analysis, dashboards - Product Marketing (value prop/positioning, market research, segmentation, go-to-market strategy)
VP, CRM Strategy
VP Marketing
Senior Director, Lifecycle Strategy
Director of Marketing, Wireless Services
Director of Marketing, Subscriber Acquisition
Product Marketing Manager, Online Channels
Bachelor's studies
