Rafi Ferrer I’m a product leader who loves working at the intersection of creativity, data, technology, and business impact. Throughout my career, I’ve built products across gaming, fintech, and consumer technology, tackling complex problems that require both rigorous analysis and a strong understanding of what customers love.I’m currently a Product Manager at Apple, working on the App Store and the products and tools that help developers reach and drive value for customers around the world.Previously, I led the Growth product discipline for Diablo IV at Blizzard Entertainment, where I focused on acquisition, retention, reactivation, and player experience across one of the world’s largest gaming franchises. Most recently, I helped lead growth strategy for Diablo IV’s second expansion, shaping the product strategy across pre-purchase, launch, returning-player experiences, onboarding, segmentation, and conversion. I partnered closely with design, engineering, analytics, marketing, publishing, and game teams to turn player insights and behavioral data into experiences that drove both player and business outcomes.A few career highlights:• Activision Blizzard: Led growth product strategy for Diablo
Product Manager - App Store
Lead Product Manager
Bachelor's studies in economics
