Philip Azachi

Philip Azachi builds NexCraft, a platform he describes in writing about turning polished interfaces into products that deliver value to users. He also writes about using product analytics to understand how people interact with software.

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From “Look What I Built!” to “Look What People Actually Use!”

Practical guidance on defining a product’s audience and problem, then using analytics to understand user behavior.

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Philip Azachi

Products & media

From “Look What I Built!” to “Look What People Actually Use!”

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