falStorytelling
Until Present
Michelle Wu leads storytelling at fal, shaping its brand narrative and founder thought leadership. Her work brings together press, product narratives, executive voice, and company communications.
Michelle Wu leads storytelling at fal, shaping its brand narrative and founder thought leadership. Her work brings together press, product narratives, executive voice, and company communications.
Career
Culture FlipperVP, Operations
Sep 2025 — Feb 2026
CoinbaseHead of Global Content Operations
Aug 2021 — Oct 2022
CoinbaseSenior Manager, Content Operations and Localization
Sep 2019 — Aug 2021
CoinbaseContent Operations and Strategy
Sep 2018 — Sep 2019
SquareTradeBizOps & Strategy Manager
Sep 2016 — Aug 2018
TriNet ZenefitsProduct Operations Analyst
Jun 2015 — Aug 2016