Italo Caro I help organizations figure out what's working, build the teams and systems to do more of it, and bring people with different priorities to a shared decision. I started in community work. In the late 1990s, my firm partnered with the American Lung Association on a youth tobacco campaign in Daly City. We surveyed underage access to tobacco before, during, and after the campaign, then trained Latino high school students who presented the findings to the city and helped pass a citywide ordinance. That project shaped how I've worked ever since: measure honestly, put the evidence in the hands of the people closest to the problem, and use it to move decisions. I carried that into nearly eight years at Geopointe (later Ascent Cloud), one of the most popular apps on the Salesforce AppExchange, where I joined as an early AE and became Senior Enterprise AE. I developed our sales methodology and built and evaluated training for SDRs, AEs, and Solutions Engineers using outcome data. I ran A/B tests to learn what actually worked, and personally identified and built our LATAM market. I also aligned marketing, presales, and product development on shared goals and KPIs, and guided enterprise buyer
Account Executive
Strategic Advisor
Senior Enterprise Account Executive
Account Executive
Master's studies in business
Bachelor's studies
