Erick Jensen 28 years. Dozens of brands. One consistent obsession: how do you get the right people to pay attention to your brand before they're ready to buy and make sure they remember you when they are? I've chased that question across agriculture, CPG, healthcare, retail, financial services, and pharmaceutical which means I've learned to think about audience behavior across a pretty wide range of human decisions. A farmer evaluating seed brands in February. A patient researching care options before a diagnosis. A sports enthusiast deciding where to spend before the season starts. The categories are different. The psychology of how people make decisions under uncertainty that part doesn't change much. Along the way I've built media teams, built media plans, built governance frameworks, and built more than a few persuasive arguments for why upper-funnel investment matters even when it's hard to measure. I've led campaigns across TV, CTV, programmatic, paid social, OOH, radio, print, and endemic for clients ranging from global pharmaceutical companies navigating strict regulatory windows to regional retailers trying to own a market before their competitors do. I've presented to C-suites, worked
Bachelor's studies