Company name
2022Founder
Annie Jacobsen Experienced HR and Talent leader with a proven track record of partnering with seed to Series B startups across the U.S. and globally. I bring a strategic, results-oriented approach to building and scaling People functions, with broad cross-industry experience spanning technology, financial services, consumer goods, hospitality, machine learning & AI, biomedical, robotics, gaming, data analytics, nonprofit, and insurance. I partner with organizations to scale with intention—designing people-first infrastructure that evolves alongside the business. I build core HR processes, implement the right tech stack, and develop hiring strategies that are efficient and durable, ensuring systems are designed to support sustainable, long-term success. Alongside this, through my consulting company, SmartHR, I work with startups and small businesses on a fractional and project basis to solve complex people challenges. My work includes leading ATS implementations, redesigning HR systems, and building recruiting, performance, and onboarding functions from the ground up—always balancing speed with thoughtful structure and long-term scalability. With over a decade of experience as a founding HR and Pe
Founder / Chief People Officer
Consultant, HR Advisor
Director of People Operations
Principal Human Resources Consultant
Principal HR & Talent Consultant
Principal Talent Consultant
HR & People Operations Lead
Principal HR & Talent Consultant
Director, People Operations
Senior Human Resources Consultant
Operations
Master's studies in psychology
Bachelor's studies