Yi He is Binance’s co-founder and co-CEO, with a career spanning media, consumer technology and cryptocurrency. She previously co-founded OKCoin and led brand and marketing work as a vice president at Yixia Technology. Her approach centers on understanding users directly and turning that feedback into products and operations—a thread running from early community building to the demands of a global financial platform.
Yi He is Binance’s co-founder and co-CEO, with a career spanning media, consumer technology and cryptocurrency. She previously co-founded OKCoin and led brand and marketing work as a vice president at Yixia Technology. Her approach centers on understanding users directly and turning that feedback into products and operations—a thread running from early community building to the demands of a global financial platform.
Career
Co-founder and Co-CEO at Binance from 2017 to PresentOCo-founder at OKCoin from 2014 to 2015
YTVice President at Yixia Technology until Past