Gordon Smith "Customers are our number one priority". Lots of companies say this, but very few ever hear the real reason their customers leave them. Buyer Perception runs anonymous interviews with the prospects who went with a competitor and the customers who churned. Unfiltered feedback from the people who made the decision: Insight your CRM, call recordings and sales reps can't give you. Typical closed reasons such as "unresponsive", "timing" or "price" are often used to shape a GTM strategy. These are surface-level reasons. If a customer churns because of "tech consolidation", how do you know the consolidation wasn't the result of six months mid-contract where nobody on your team was proving value? Here's where I see the opportunity: → A closed-lost deal doesn't mean the prospect doesn't rate you. A closed-won deal doesn't mean the client loves you. → Some of the buyers your team has worked with are recommending you to their peers. Others are warning people off. Both are impacting your pipeline today in ways you can't measure. → Even if you had time to ask them yourself, your buyers have no incentive to tell you the truth. It's easier to give you a reason they know you'll accept
GTM Consultant
Head of Sales & Customer Success - EMEA
Head of Sales - UK
VP Sales & Customer Success
VP Sales
Manager
Senior Consultant
