Gary Vaynerchuk builds businesses around where people’s attention is moving. He grew his family’s Wine Library through early online retail and video, then co-founded VaynerMedia and developed VaynerX and VeeFriends. Across his marketing work, books and character universe, he returns to the relationship between culture, community and commerce—and to the patience, self-awareness and emotional skills behind durable entrepreneurship.
Gary Vaynerchuk builds businesses around where people’s attention is moving. He grew his family’s Wine Library through early online retail and video, then co-founded VaynerMedia and developed VaynerX and VeeFriends. Across his marketing work, books and character universe, he returns to the relationship between culture, community and commerce—and to the patience, self-awareness and emotional skills behind durable entrepreneurship.
Career
Founder and CEO at VeeFriends from 2021 to PresentCreated and leads the entertainment and collectibles company built around an original character universe.