Fernando Trueba

Fernando Trueba leads marketing and growth across North America and Latin America at Wise. He previously led marketing at Addi, Rev and Favor Delivery, and writes The Growth Pulse about product-led growth and go-to-market strategy.

Career

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Based in: Austin
Elsewhere

Wise

Mar 2026 — Present

Head of Marketing and Growth, North America and LATAM

Redwood Capital Partners

Jan 2024 — Present

Advisor

Addi

Apr 2025 — Mar 2026

Chief Marketing Officer

Parco App

Jan 2024 — Feb 2026

Growth Advisor

Rev

May 2022 — Apr 2025

Chief Marketing Officer

Jüsto

Jan 2022 — Mar 2023

Growth Advisor

Favor Delivery

Aug 2019 — Sep 2022

Chief Marketing Officer

luv.it

Aug 2017 — Jul 2019

CEO & Co-Founder

eBay

Sep 2013 — Aug 2017

Director of Growth

Microsoft

Aug 2012 — Sep 2013

Product Marketing Manager

Johnson & Johnson

Apr 2005 — Jul 2010

Regional Marketing Manager

Red Bull

Apr 2003 — Mar 2005

Marketing Manager

Duke University

MBA

Tecnológico de Monterrey (ITESM)

Bachelor's studies in engineering

Products & media

fertrueba.substack.com

Designing the marketing team around AI

Fernando argues that marketing teams should organize around systems, judgment and differentiation as AI makes execution easier. He outlines a proposed operating model, its feedback loops and the guardrails that keep speed aligned with strategy.

wise.com

Adapting a global growth strategy to local markets

In Wise’s written recap of its UNBOUND panel, Fernando discusses adapting brand expression to local cultures and building local regulatory, product and sales capabilities in sequence. His perspective appears alongside three fellow panelists.

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Fernando Trueba

Wise

Redwood Capital Partners

Addi

Parco App

Rev

Jüsto

Favor Delivery

luv.it

eBay

Microsoft

Johnson & Johnson

Red Bull

Duke University

Tecnológico de Monterrey (ITESM)

Products & media

Designing the marketing team around AI

Adapting a global growth strategy to local markets

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