AEO/SEO + CRO

Growth advisor & consultant for VC + PE backed startups and enterprises scaling growth strategy, product, and analytics across b2c, b2b, b2b2c. Notable former clients: Uber, Pinterest, TripAdvisor, Intuit, cars.com, Condé Nast, CourseHero, Dollar Shave Club, Rent.com

In-house growth consultant to 200+ a16z startups providing hands-on execution in paid and organic growth marketing + product growth. Portcos: ElevenLabs, Kalshi, Substack, Bounce, CharacterAI, Civitai, Decagon, Descript, Gamma, Ideogram, Mintlify, Partiful, Uniswap, WhatNot.

Giving back to the community by advising and mentoring early-stage startups with examples from experiences, strategies, and tactics around Product Growth, Product Management, and Growth Marketing.

Led core product teams in omni-channel commerce, mobile app development, and integration of PayPal B2B2C fintech offerings. Also led product growth teams in experimentation, onboarding, martech integrations, and customer journey acquisition + retention

(Acquired by PayPal in 2020) Led product growth efforts and building upon the growth loops through first principles, behavioral science, and JTBD thinking

Executive leadership in Product & Growth for a series 'A' startup. Player/Coach building a B2B2C SaaS + consumer marketplace helping local SMBs succeed and scale with all things digital (i.e. ecommerce, digital marketing, all-the-things).

Led growth marketing strategy and implementation for acquisition and retention channels (SEM, SEO, Affiliate, Email, Retention & Retargeting), plus an omnichannel strategy for radio, outdoor, and OOH. Partnered with engineers, data scientists, and AI/ML teams on emerging tech.

Led all traffic channels for 17 O&O sites (SPIN.com, Vibe.com, Stereogum, Idolator, Celebuzz, TheFrisky, Egotastic, and more). Built a UX-first culture across Product, Analytics, and Marketing; optimized UX and monetization; drove acquisition via SEO and social.