Ethan Lance

Ethan Lance leads engineering at UnitedMasters after moving between product and engineering leadership across music, media and online communities. He co-founded Whiskey Media, worked on Beats Music’s transition to Apple and led product at Dwell, and now explores agentic software development through his BadFriend lab.

Career

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Based in: San Francisco
Elsewhere

UnitedMasters

Sep 2022 — Present

Director of Engineering

Dwell

Jun 2015 — Oct 2017

Vice President, Product and Engineering

Apple

Aug 2014 — Sep 2015

Senior Product Manager

Beats Music

Apr 2013 — Aug 2014

Senior Software Engineer

Whiskey Media

Mar 2006 — Jun 2012

Co-Founder, Engineering and Product

Enemy Kite

Mar 2006 — Mar 2007

Co-Founder and Product Engineer

CNET Networks

Jan 2004 — Feb 2006

Senior Software Engineer

Products & media

github.com

Fleet Week: launching with an agent fleet

His open-source project documents a publishing site maintained by AI agents he directs, with build logs, reviewable pull requests and public telemetry.

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Ethan Lance

UnitedMasters

Dwell

Apple

Beats Music

Whiskey Media

Enemy Kite

CNET Networks

Products & media

Fleet Week: launching with an agent fleet

Curated Lists

List Inclusions