David Melhado

David Melhado leads Jive Records alongside Mike Weiss, focusing on artist development across genres. He previously headed music at UnitedMasters and led marketing at Roc Nation, with a background in independent artist management and distribution.

Career

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Based in: New York City

Jive Records

Feb 2026 — Present

Co-President

UnitedMasters

Head of Marketing
Jan 2021 — Dec 2021
Head of Artist Marketing
Jul 2019 — Jan 2021
Brooklyn, New York, United States

Roc Nation

Jun 2018 — Jul 2019

Director of Marketing

StreamCut Media, LLC

Dec 2016 — Jul 2018

VP, Marketing | A&R

Atlantic Records

May 2005 — Aug 2008

Marketing and Lifestyle

Harvard Business School Executive Education

Florida Gulf Coast University

Bachelor's studies in marketing

University of South Florida

Bachelor's studies in business

Products & media

musebyclios.com

Artist Development and Authentic Brand Partnerships

Melhado discusses developing BigXThaPlug, choosing authentic artist-brand partnerships and recognizing artists before their breakout. The interview also traces his transition from independent music companies to Jive.

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David Melhado

Jive Records

UnitedMasters

Head of Marketing

Head of Artist Marketing

Roc Nation

StreamCut Media, LLC

Atlantic Records

Harvard Business School Executive Education

Florida Gulf Coast University

University of South Florida

Products & media

Artist Development and Authentic Brand Partnerships

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