David Loayza Over the past six years, I've worked directly with founders and early-stage teams across operations, marketing and go-to-market. I started in operations at PwC before joining Centro Bedmar, where I worked with the two founders on B2B sales, client retention and paid acquisition. At Rethink Content, I was the agency's first hire and ran client accounts end to end across cybersecurity, equipment leasing, FMCG and sport. Today, I'm Founding GTM at Ardessa, an AI platform for capital formation teams in private markets. I lead our expansion into new markets, starting with Spain, through research, personalised outreach and in-person meetings with fund managers and GPs. I also co-lead The Closing Circle, an EMEA technology sales community bringing people together through dinners and GTM events.
Founding GTM
I lead Ardessa's expansion into new markets. Opened Spain from zero, from ICP definition to in-person meetings with fund managers and GPs in Madrid, and designed the sales process and value proposition the team now runs on.
Co-Lead
I co-lead an EMEA technology sales community with members from Google, Notion and Oracle. We run the Table of GTM dinners for founders and sales leaders across Dublin and Barcelona, with London next, and larger events like AI GTM Dublin.
Marketing Executive (part-time)
Rethink's first hire. Within a year, I produced LinkedIn content for 8 B2B client brands across FMCG, equipment leasing, cybersecurity and sport, and ran two client accounts end to end: LinkedIn strategy, executive ghostwriting, visual production and account management.
Content & Brand Strategist (part-time)
I started with LinkedIn content for the CEO, then the CTO, then the company, and grew into running Ardessa's marketing: strategy, online presence and social media.
Sales Assistant (part-time)
My first job in Ireland: direct customer sales in retail.
GTM & Marketing Executive (part-time)
I optimised paid acquisition to bring freelancers onto the platform: built, tested and designed the creatives for campaigns across Google Ads, Instagram, Facebook, LinkedIn and TikTok, and brought cost per acquisition down.
Growth Marketing & Operations
I worked directly with the two founders on B2B sales and client retention, and built and ran the paid campaigns that brought in new clients.
Administrative Coordinator
I provided executive support to management teams and optimised their internal processes.
Operations & Communications Manager
I managed the foundation's administrative processes and digital communications.
Higher Programme in Digital Marketing and E-Commerce
Higher Degree in Marketing and Advertising
