Chris Whittam Principal Product Manager with 12+ years leading high-impact product strategy at Meta, Amazon, and Nike building AI assistants, monetization systems, and ML evaluation platforms. I currently lead the Foundations team behind Meta’s Ads AI Assistant, building the core LLM evaluation infrastructure, context ingestion platform, and recommendation framework that together power thousands of advertiser conversations each day Previously, I led monetization compliance across Meta Ad Surfaces, preserving $15B+ in revenue through ML-based enforcement systems. At Instagram, I launched AR content creation and ranking pipelines, fueling 4x growth in creator adoption. Earlier, I scaled global ML education products at AWS and pioneered connected retail experiences at Nike in partnership with the NBA. I specialize in bridging technical innovation with user-centered design, thriving in ambiguous spaces where product strategy, AI capability, and cross-functional execution intersect.
+1Senior Product Manager
Manager, Corporate Strategy and Development
Masters, Marketing
Bachelors, Finance
