Cecilia Liu

Cecilia Liu leads product at Sprig, where she works on AI tools that help teams turn customer research into product decisions. Her earlier work spans Checkr’s background-check products and Intel’s mobile and SaaS products, with a focus on connecting product, design, and engineering.

Career

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Based in: San Francisco

Sprig

Jun 2024 — Present

Head of Product

Columbia University

Master’s degree in Education

Products & media

sprig.com

Turning product research into proposed actions

Cecilia explains the product thinking behind Sprig’s AI Recommendations launch: move from identifying customer friction to proposing actions teams can evaluate. The account describes how survey and feedback findings informed the next step in the research workflow.

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Cecilia Liu

Sprig

Columbia University

Products & media

Turning product research into proposed actions

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