Cauam Bettiol I’m interested in how technology becomes a useful product, a viable business, and something people actually adopt.That interest has shaped my path through entrepreneurship, business consulting, and AI transformation. At Sheyar, I worked on go-to-market strategy, branding, and new business opportunities for companies ranging from established businesses to startups.In late 2025, I helped establish IA Lab, an AI-focused innovation and technology initiative developed by Sheyar for one of Brazil’s largest law firms. I was responsible for designing the AI and technology education program for lawyers and worked alongside legal professionals and developers on redesigning workflows and developing AI-first products and services.Alongside consulting, I helped build student entrepreneurship initiatives at the University of São Paulo: relaunching the StartYou accelerator, serving as Vice President of Núcleo de Empreendedores, and co-founding START São Paulo.I’m now in Berkeley for the Fall 2026 SCET Startup Semester, supported by a USP entrepreneurship scholarship. My focus is on product, go-to-market strategy, and AI-native services—exploring how AI can change the way professional service busi
Business Consultant
Co-Founder & Head of Marketing
Vice President
Business Consultant Intern
Director of StartYou Program
Marketing Team Member
StartYou Team Member
Business
