Brandon Copple

Brandon Copple leads content at Descript, where he works on how the company explains its tools for making and editing video. He also writes Fort Human, a newsletter about AI and creative work, and previously edited at Groupon and the Chicago Sun-Times.

Career

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Based in: New Orleans
Elsewhere

Descript

Until Present

Head of Content

Products & media

forthuman.substack.com

Deciding which creative work to automate

Brandon applies Stef Hutka’s test for choosing when automation fits creative work. His essay explores why writers sometimes need the process itself to discover the result they want.