Ben Haefele

Ben Haefele leads product and design at Webflow and previously co-founded the app-building platform Adalo. His writing explores how people and AI agents can work on the same underlying code while preserving the standards, permissions and judgment that make software trustworthy.

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Webflow

Jul 2026 — Present

Chief Product Officer

Products & media

webflow.com

Making the canvas and the code the same artifact

Ben and engineering leader Utkarsh Sengar explain Webflow’s move toward code as the shared source of truth. They discuss the limits of its earlier abstraction, the role of AI agents, and why team permissions and production safeguards matter beyond generating a prototype.

webflow.com

Software that fits the work

Ben and design leader Kevin Wong argue for interfaces that adapt around a role, a team or a decision while sharing stable data and standards. Their examples distinguish disposable task-specific tools from the enduring product underneath.

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Ben Haefele

Webflow

Products & media

Making the canvas and the code the same artifact

Software that fits the work

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