Barbaros Ozturk Scaling a brand efficiently requires analyzing the broader board while relentlessly executing on the micro details. I operate at the intersection of macro-technological trends and quantitative performance marketing.The most successful market strategies today are built on understanding massive shifts in technology, global economics, and consumer psychology. I map out these intersecting forces regularly at BarbarosOzturk.com. In my daily work, I translate those macro trends into highly efficient digital growth systems for e-commerce and lifestyle brands.Whether you are a startup at a pre-seed stage or an organization already at scale, I build growth engines focused on financial efficiency and unit economics.- Execution & Capabilities:Performance Marketing: Managing P&Ls and driving full-funnel acquisition across Meta and Google Ads.- Creative Strategy: Engineering user-centric ad copy and positioning that connects with the target persona instead of relying on corporate fluff.- Data & Infrastructure: Deploying Conversions API (CAPI), GA4, and advanced attribution models.- Macro Strategy: Bridging the gap between the physical AI race, digital privacy shifts, and practical e
Paid Growth Strategist
Head of Performance Marketing
Independent Growth Consultant
Fractional CMO
Advisor (Product, Marketing, Capital Strategy)
Performance Marketing Strategist
Digital Marketing Specialist
Bachelors, Communications
Design
Marketing
