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2022Founder
Ashanti Abdullah Drawing from extensive first hand experience in the music touring industry, I am committed to transforming the live events sector with innovative solutions. In 2022, I founded Ternwheel with a vision to revolutionize tour management by addressing the industry's most pressing challenges. Our platform is designed to streamline and enhance every aspect of live show management, from budgeting and scheduling to real-time collaboration and performance insights. My journey began by starting the careers of international touring acts such as M.anifest and Prof, and then moved into work at Rhymesayers Entertainment, where I served as Artist Manager/Publicist and Sales & Marketing Manager. Here, I also directed PR strategies and led the sponsorship program for Soundset Festival, gaining invaluable insights into the complexities of tour management. Building on this experience, I founded San Francisco Supply, an artist management agency that further honed my expertise in the field. At Ternwheel, I am driven by a mission to empower artists and their teams with the tools they need to manage tours more effectively and efficiently. Our platform, the world’s first tour profitability solution, of
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Founder & CEO
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Artist Manager & Publicist
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