Company name
2022Founder
Alyssa Bonanno co-founded Better Half and Cult Holdings, building brands around deep audience loyalty. Her work spans creative strategy, advising Bilt, and interim marketing leadership at Ithaca Hummus and Peacock, with award-winning campaigns including Match Made in Hell.
Co-founder
Builds and advises brands around audience devotion and brand identity.
Founder & Chief Strategy Officer
Senior Advisor & Executive Creative Director
Interim Chief Marketing Officer
Associate Creative Director
Bachelor's studies