Alexa Grabell

Alexa Grabell leads product marketing at Apollo after cofounding Pocus, which turned product and revenue data into prioritized actions for sales teams before joining Apollo in 2026. She previously led sales strategy and operations at Dataminr and writes about connecting data, product signals and go-to-market execution.

Career

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Based in: New York City
Elsewhere

Apollo

Until Present

Head of Product Marketing

The 21 Fund

Aug 2020 — Present

Founder & General Partner

Pocus

Jun 2021 — 2026

Co-founder & CEO

Monte Carlo

Aug 2020 — Sep 2020

MBA Intern

Dataminr

Strategy & Operations
Jan 2019 — Aug 2019
Sales Strategy & Operations
Jul 2018 — Jan 2019
Sales Operations
Dec 2017 — Jul 2018

KPMG US

Sep 2017 — Nov 2017

Senior Associate, Strategy

KPMG US

Aug 2015 — Sep 2017

Associate, Strategy

Stanford Graduate School of Business

MBA

Vanderbilt University

Bachelor's studies in engineering

Products & media

linkedin.com

Three signs your GTM stack is working against you

Alexa draws on her Pocus and revenue-operations experience to explain how disconnected tools and fragmented data undermine sales workflows.

Writing

opensourceceo.com

Building revenue systems and an intentional company culture

A written interview on Alexa’s work as a founder: hiring with job scorecards, documenting how the team works, developing values together and connecting monthly goals to business strategy.

Writing

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Alexa Grabell

Apollo

The 21 Fund

Pocus

Monte Carlo

Dataminr

Strategy & Operations

Sales Strategy & Operations

Sales Operations

KPMG US

KPMG US

Stanford Graduate School of Business

Vanderbilt University

Products & media

Three signs your GTM stack is working against you

Building revenue systems and an intentional company culture

Curated Lists

List Inclusions